S asha Grey is one of the most high-profile porn stars of this century. Welcome to the world of digital reputation management, the business behind making celebrities and companies look squeaky clean. Companies live and die by their reputation. What comes up when you Google someone has a huge reflection on your understanding of them.
It could drive your decision to hire or befriend them. Sasha Grey retired from porn in and publicly declared that she was focusing on acting and music. Fertik founded Reputation. He started Reputation. He thinks people and businesses have a right to privacy. Understandably, he could assume this means hardcore porn. His response is based on his understanding of how Google displays adult image content in search results.
In , Google changed their image search algorithm. This is necessary even when Googling the biggest porn stars in the world. In an Incognito window so as not to let my own results influence this , the front page of her results are squeaky clean.
Her Facebook page. Her Twitter. Her YouTube channel with only one video. Any links to porn are absent. Top shelf, wrapped with cellophane, hidden under a dark paper. Her image results were clean ish , with a few X-rated things in the first 10 lines. But all her Bing images were x-rated. Her Bing images are also pornographic. That means Twitter, Facebook, Medium, a domain, and a blog. The trick is not getting the content you want hidden — in this case, cocks — off the internet.
Register with a LOT of social networks, even the obscure ones. Write Huffington Post guest blogs. Become known on Reddit. Update your social networks and web domains regularly. This would be the embarrassing stories you want to hide from the internet. The majority of people seeking reputation work are being reactive, trying to cover up small slights, such as bad reviews on Yelp. He said the average person can keep themselves looking OK online with a little maintenance, around hours a month.
Fertik also offers custom reputation management packages, tailored to extreme situations. They can take control to some degree.
But you might not like what they say. For now, Grey is focused on her new career in music and television, and getting an extra publicity boost from Stephen Sorderbergh turning her movie, The Girlfriend Experience , into a TV series minus Grey.
Remember, the internet is forever, so think before you Tweet. This site, also known as The Hustle , is actually a daily email that covers the important news in business, tech, and culture. BY Zara Stone.
November 20, Google search results. Bing search results. DuckDuckGo search results. We also want to say that we fully support people who choose to reinvent themselves and do not stigmatize their life choices. Sign up here for our daily news email to get all the non-political news you never knew you needed.
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